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Yu Wang

Home Country

Reaction of Consumers to Sales Promotion

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Reaction of Consumers to Sales Promotion

Scholar Information

Grantee

Yu Wang

Title

Associate Professor

Institution

Shih Chien University

Department

Department of Business Administration

Host Institutions

Institution

University of Michigan-Ann Arbor

Faculty

Dr. Richard P. Bagozzi

Host Department

School of Business Administration