Reaction of Consumers to Sales Promotion

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Reaction of Consumers to Sales Promotion

Scholar Information

Grantee
Yu Wang
Title
Associate Professor
Institution
Department
Department of Business Administration
Host Institutions
Faculty
Dr. Richard P. Bagozzi
Host Department
School of Business Administration