An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs

Program
Fulbright U.S. Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
U.S. Scholar
Project Title
An Investigation of Measurement Validity and Cultural Bias Issues in Cross-Cultural Measurements of Marketing Constructs

Scholar Information

Grantee
Paul Hensel
Title
Assistant Dean
Host Institutions
Institution