1. Export marketing: a comparative analysis of East-West trade, 2. Cognitive choice theory of consumer and management
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
1. Export marketing: a comparative analysis of East-West trade, 2. Cognitive choice theory of consumer and management
Scholar Information
Title
Associate Professor
Host Institutions
Faculty
Dr. James Bettman