A Comparison of Brand Image Globalization Strategies Between Films Located in Taiwan, Japan and the United States

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
A Comparison of Brand Image Globalization Strategies Between Films Located in Taiwan, Japan and the United States

Scholar Information

Grantee
Ming-Sung Cheng
Title
Associate Professor
Host Institutions
Faculty
Lou E. Pelton
Host Department
Department of Marketing and Logistics