Determinants of the Consumer Advertising Message Comprehensive Process
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Determinants of the Consumer Advertising Message Comprehensive Process
Scholar Information
Title
Associate Professor
Department
Graduate Institute of Marketing and Logistics Management
Host Institutions
Faculty
Dr. Priya Raghubir
Host Department
Department of Marketing