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U.S. Enterprises' Strategies for Chinese Markets

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

U.S. Enterprises' Strategies for Chinese Markets

Scholar Information

Grantee

Xiucheng Fan

Title

Associate Professor

Institution

Nankai University

Department

Department of Management

Host Institutions

Institution

University of Pennsylvania

Faculty

Dr. Jerry Wind

Host Department

Department of Marketing

Institution

University of Pennsylvania

Faculty

Dr. Jerry Wind

Host Department

Department of Marketing