The History of American Marketing as an Academic Discipline

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
The History of American Marketing as an Academic Discipline

Scholar Information

Grantee
Franck Cochoy
Title
Teaching Assistant
Department
Raymond Ledrut Institute of Social Sciences
Host Institutions
Faculty
Professor Sidney J. Levy
Host Department
Department of Marketing