Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Optimal Manufacturer's Promotion Design with Retailers' Incentive Problems

Scholar Information

Grantee
Shan-Yu Chou
Title
Associate Professor
Department
Department of Business Administration
Host Institutions
Faculty
Dr. J. Miguel Villas-Boas
Host Department
Department of Marketing