Cross-Cultural Buyer Behavior
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Lecturer, Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Cross-Cultural Buyer Behavior
Scholar Information
Grantee
Hartmut Holzmueller
Department
Institute of Marketing
Host Institutions
Faculty
Prof. Prakash Sethi
Host Department
Department of Management