Paradox is Perceived?: The Effects of Paradoxical Ad Message on Ad Comprehension
Program
Fulbright Visiting Scholar Program
Grant Activity Type
Research
Dates
-
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Paradox is Perceived?: The Effects of Paradoxical Ad Message on Ad Comprehension
Scholar Information
Title
Associate Professor
Host Institutions
Host Department
Department of Marketing and Logistics