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Is Frugal Innovation a Solution for Nordic Firms to Maintain Their Global Competitiveness?

Program

Fulbright U.S. Scholar Program

Program Country

Grant Activity Type

Lecturer, Research

Discipline

Specialization

Marketing, Other

Academic Year

Dates

December 2016 - June 2017

Flex

No

Scholar type

U.S. Scholar

Award Title

6533 | Fulbright-Hanken Distinguished Chair in Business and Economics

Project Title

Is Frugal Innovation a Solution for Nordic Firms to Maintain Their Global Competitiveness?

Scholar Information

Grantee

Pui Wan Lee

Title

Associate Professor

Institution

Florida State University

Department

Department of Marketing

School

College of Business

Host Institutions

Institution

Hanken School of Economics