Moving from the Traditional to the Modern Retail Formats: Experiences of Brazilian Retailers and Consumers

Scholar Information
Title
Professor
Department
College of Business Administration
School
College of Business Administration
Grant Information
Scholar type
U.S. Scholar
Grant Activity Type
Lecturer, Research
Program
Fulbright U.S. Scholar Program
Program Country
Award Title
8398-BR | All Disciplines
Project Title
Moving from the Traditional to the Modern Retail Formats: Experiences of Brazilian Retailers and Consumers
Academic Year
Start Date
End Date
Flex
Yes
Discipline
Specialization
Marketing
Host City Country
University of Amazon Belem Brazil