Xiucheng Fan

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U.S. Enterprises' Strategies for Chinese Markets

Scholar Information
Title
Associate Professor
Institution
Department
Department of Management
Grant Information
Scholar type
Non-U.S. (Visiting) Scholar
Grant Activity Type
Research
Program
Fulbright Visiting Scholar Program
Program Country
Project Title
U.S. Enterprises' Strategies for Chinese Markets
Academic Year
Flex
No
Discipline
Host Host Department City Country Faculty Associate
University of Pennsylvania Department of Marketing Philadelphia United States Dr. Jerry Wind
University of Pennsylvania Department of Marketing Philadelphia United States Dr. Jerry Wind