Nobuhiko Terui

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Micro-Marketing Modeling Under Heterogeneous Consumers: The Bayesian Econometric Approach to Simultaneous Demand-Supply Models for Scan Panel Data

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
Micro-Marketing Modeling Under Heterogeneous Consumers: The Bayesian Econometric Approach to Simultaneous Demand-Supply Models for Scan Panel Data

Scholar Information

Grantee
Nobuhiko Terui
Title
Professor
Institution
Department
Graduate School of Economics and Management
Host Institutions
Institution
Faculty
Dr. Greg M. Allenby
Host Department
Department of Marketing and Logistics