U.S. Scholars

U.S. Scholars

Explore opportunities for U.S. citizens to go abroad with the Fulbright Scholar Program. With more than 800 awards annually to 135+ countries, find the right Fulbright for you.

Non-U.S. Scholars

Non-U.S. Scholars

Each year roughly 850 faculty and professionals from around the world receive Fulbright Scholar awards for advanced research and university lecturing in the United States. Individual awards are available to scholars from over 100 countries.

Non-U.S. Scholars

U.S. Institutions

U.S. Higher Education institutions are instrumental to the success of the Fulbright mission. They are key allies in advancing the goal of sharing knowledge across communities, promoting mutual understanding across nations and improving lives around the world.

U.S. Institutions

Alumni

Learn how alumni can continue to stay connected and engage with the Fulbright program.

View information on other Fulbright Programs

View information for students

Visit the Fulbright Scholar Directory to view the opportunities pursued by more than 50,000 alumni.

Search Fulbright Scholar Directory

Ming-Sung Cheng

Home Country

A Comparison of Brand Image Globalization Strategies Between Films Located in Taiwan, Japan and the United States

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Research

Discipline

Academic Year

Dates

March 2009 - August 2009

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

A Comparison of Brand Image Globalization Strategies Between Films Located in Taiwan, Japan and the United States

Scholar Information

Grantee

Ming-Sung Cheng

Title

Associate Professor

Institution

National Central University

Host Institutions

Institution

University of North Texas

Faculty

Lou E. Pelton

Host Department

Department of Marketing and Logistics