George Babbes

Home Country
United States

The Pervasiveness and Impact of Conceptual Metaphor in U.S. and E.U. Advertising

Program
Fulbright U.S. Scholar Program
Program Country
Grant Activity Type
Lecturer, Research
Discipline
Specialization
Marketing
Academic Year
Dates
-
Flex
No
Scholar type
U.S. Scholar
Award Title
9191-GR | All Disciplines
Project Title
The Pervasiveness and Impact of Conceptual Metaphor in U.S. and E.U. Advertising

Scholar Information

Grantee
George Babbes
Title
Professor
Department
Department of Marketing
School
School of Business and Management
Host Institutions