Dahai Dong

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A Comparative Research on Factors Affecting Consumers' First Purchase and Repurchase Intentions

Program
Fulbright Visiting Scholar Program
Program Country
Grant Activity Type
Research
Discipline
Academic Year
Dates
-
Flex
No
Scholar type
Non-U.S. (Visiting) Scholar
Project Title
A Comparative Research on Factors Affecting Consumers' First Purchase and Repurchase Intentions

Scholar Information

Grantee
Dahai Dong
Title
Professor and Associate Dean
Department
School of Management
Host Institutions
Institution
Faculty
Dr. Robert E. Burnkrant
Host Department
Department of Marketing and Logistics