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Byeong Moon

Home Country

Cross-National Study on the Effects of Consumer Ethnocentrism and Product Knowledge on Consumers' Utilization of Country of Origin Information

Program

Fulbright Visiting Scholar Program

Program Country

Grant Activity Type

Lecturer, Research

Discipline

Academic Year

Dates

August 2004 - August 2005

Flex

No

Scholar type

Non-U.S. (Visiting) Scholar

Project Title

Cross-National Study on the Effects of Consumer Ethnocentrism and Product Knowledge on Consumers' Utilization of Country of Origin Information

Scholar Information

Grantee

Byeong Moon

Title

Associate Professor

Institution

Kyung Hee University

Department

School of Management and International Relations

Host Institutions

Institution

University of Connecticut

Faculty

Dr. Subhash Jain

Host Department

Center for International Business Education and Research